Job Description

Credit Direct Finance Company Limited is actively seeking an accomplished and strategic Growth Manager to spearhead our merchant acquisition, engagement, and retention efforts within the Integrated Channels division. In this pivotal role, you will be instrumental in crafting and executing innovative growth strategies, leveraging data-driven insights, and optimizing marketing campaigns to achieve ambitious business objectives. This is an exciting opportunity for a results-oriented professional to drive significant impact and foster strong relationships across various internal and external stakeholders.

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Required Skills

Business DevelopmentCustomer Relationship ManagementData AnalysisFinancial AnalysisProduct ManagementResearchQuality AssuranceRisk ManagementSales ManagementEntrepreneurial MindsetExcellenceExecutionEnergyEmpathyEvolutionEmotional IntelligenceBusiness AcumenDecision-MakingResult OrientedStrategic ThinkingCommunicationStakeholder ManagementDeveloping OthersAnalytical ThinkingLeading ChangeManaging RiskService Orientation

Key Responsibilities

  • Develop and implement comprehensive growth strategies for merchant acquisition, engagement, and retention.
  • Identify and capitalize on new market opportunities to expand the merchant base.
  • Manage relationships with the merchant sales structure to ensure alignment with growth objectives.
  • Collaborate with marketing, product, and sales teams to design and execute growth initiatives.
  • Stay updated on industry trends, emerging technologies, and best practices in growth marketing.
  • Experiment with new growth channels and tactics to drive innovation.
  • Propose and test new product ideas and features to enhance merchant engagement.
  • Work closely with product, sales, and customer service teams to align growth strategies with business goals.
  • Foster strong relationships with key stakeholders for successful implementation of growth initiatives.
  • Spearhead strategic partnerships, driving cross-functional alignment, and translating opportunities into impactful growth initiatives.
  • Map and optimize the merchant journey to enhance the overall customer experience.
  • Implement strategies to improve merchant onboarding, engagement, and retention rates.
  • Identify and address pain points in the merchant’s customer journey.
  • Onboard merchants in identified key sectors or industries and enhance the user experience.
  • Monitor and engage merchants towards growth goals and identify areas for improvement.
  • Plan, execute, and optimize marketing campaigns across multiple channels (digital, social media, email, etc.).
  • Test and iterate on different marketing strategies to improve campaign performance and ROI.
  • Coordinate with creative and content teams to develop compelling marketing materials.
  • Analyze merchant data and market trends to identify growth opportunities and areas for improvement.
  • Utilize data analytics tools to track key performance indicators (KPIs) and measure the effectiveness of growth strategies.
  • Provide actionable insights and recommendations based on data analysis.
  • Prepare and present regular reports on growth performance, market trends, and business activities.
  • Track and analyze the effectiveness of growth initiatives and campaigns.
  • Provide insights and recommendations to the Head, Integrated Channels based on analysis.

Qualifications

  • Bachelor’s degree in Business Administration, Marketing, Data Science, or a related field.
  • Relevant professional certifications or a Master’s degree is an added advantage.
  • Minimum of 4-7 years of experience in growth marketing, digital marketing, or a related role.
  • Proven track record of driving merchant acquisition and business growth.
  • High proficiency in growth marketing techniques and tools.

Benefits & Perks

  • Competitive Salary
  • Quarterly Performance Pay
  • Transport Subsidy
  • Staff Bus
  • Hybrid Work
  • 13th Month Salary
  • Leave Allowance
  • Profit Sharing

How to Apply

This job has expired

As a Growth Manager, your day-to-day will involve analyzing market trends, designing and launching targeted marketing campaigns, and collaborating with product and sales teams to enhance the merchant experience. Success will be measured by your ability to significantly increase merchant acquisition, improve engagement rates, and boost retention. This role is crucial for expanding our market presence and ensuring our integrated channels achieve their full growth potential.

Posted Date

January 27, 2026

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