VP, Marketing

three+one

About the Company

Job Description

Required Skills

Key Responsibilities

• Develop and execute a comprehensive lead generation strategy for new customer acquisition and account expansion.
• Build scalable inbound and outbound lead generation and nurturing programs.
• Design and implement Account-Based Marketing (ABM) campaigns for high-value target accounts.
• Continuously optimize marketing channels, messaging, and lead attribution models to maximize pipeline and ROI.
• Partner closely with sales leadership to ensure tight alignment between marketing programs and revenue goals.
• Lead, mentor, and scale a high-performing marketing team, fostering ownership and continuous improvement.
• Provide day-to-day coaching and performance management for the outbound prospecting team.
• Engage and manage contractors, agencies, and external partners to extend team capacity.
• Spearhead the setup, optimization, and ongoing evolution of the GTM tech stack (e.g., HubSpot, Starbridge).
• Introduce workflow automation, scalable processes, and robust reporting and dashboards.
• Leverage data-driven insights to evaluate performance, identify gaps, and improve marketing effectiveness.
• Own and manage the marketing budget, ensuring disciplined spend aligned to business priorities.
• Create, write, and publish authoritative content to establish domain expertise and thought leadership.
• Build a structured, scalable content engine that drives traffic and demand.
• Own and evolve the brand strategy, including voice, storytelling, messaging, and visual identity.
• Ensure consistent, compelling brand expression across all channels and customer touchpoints.
• Build, execute, and scale a best-in-class event marketing model.
• Contribute to sales enablement and productivity through high-impact collateral and resources.
• Collaborate cross-functionally with sales, product, and partnerships teams to develop integrated GTM strategies.

Qualifications

• 10+ years of B2B marketing experience, with significant experience in startup or high-growth environments.
• Proven track record of scaling marketing functions alongside company growth.
• Prior experience in a private equity–backed company strongly preferred.
• Strong understanding of SLED markets, with K–12 experience a plus.
• Demonstrated success driving measurable revenue impact and pipeline growth.
• Hands-on experience with modern marketing automation, CRM, and GTM technology stacks (e.g., HubSpot).
• Comfortable balancing strategic leadership with hands-on execution.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word) and Google Workspace.
• Exceptional written and verbal communication skills.
• Demonstrates intellectual curiosity and a commitment to continuous learning.
• Meticulous attention to detail, with excellent organizational and time management abilities.
• Self-motivated and capable of working independently.
• Receptive to feedback and focused on continuous improvement.
• Comfortable operating in a fast-paced, dynamic environment.
• Exercises discretion and sound judgment when handling confidential information.
• Strong analytical and problem-solving skills, with a solutions-oriented mindset.

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Posted Date

February 26, 2026

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