Head of Marketing & Growth

Innovasol Enterprise

Job Overview

Location

Lekki Phase 1, Lagos, Nigeria

Employment Type

Full-Time

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Senior (5-8 years)

Application Deadline

March 12, 2026

About the Company

Innovasol Enterprise is a dynamic, multi-brand organization dedicated to excellence in travel, lifestyle, media, and impact sectors. We specialize in growing and managing brands through robust operations, strategic coordination, and effective execution.

Our team is passionate, supportive, and committed to fostering both personal and professional development. We cultivate a culture of continuous learning and growth, empowering our employees to make a significant impact in digital marketing, consulting, and the travel industry.

Job Description

Innovasol Enterprise is seeking a highly experienced and strategic Head of Marketing & Growth to spearhead all marketing, digital expansion, and brand visibility initiatives across our diverse portfolio of brands. This role is crucial for setting the company-wide marketing strategy, driving revenue-focused initiatives, and ensuring all marketing efforts are measurable and aligned with business objectives.

You will be responsible for overseeing social media, paid advertising, sales funnels, email marketing, campaign launches, and brand messaging for our travel, lifestyle, media, and impact brands, many of which cater to a U.S. and international audience. Proven experience marketing to U.S. consumers is a mandatory requirement for this senior leadership position.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Digital MarketingGrowth MarketingBrand VisibilityContent DirectionPerformance MarketingCampaign ExecutionMarketing StrategyPaid Advertising (Meta, TikTok, YouTube, Google)Sales FunnelsEmail MarketingSocial Media ManagementBrand MessagingU.S. Consumer MarketingMeta Ads ManagerAnalyticsEmail Platforms (Flodesk, ConvertKit, Mailchimp)CopywritingStrategic CommunicationProject Management

Key Responsibilities

Develop and execute comprehensive marketing and growth strategies across all Innovasol brands.
Set quarterly and annual marketing direction aligned with revenue targets.
Oversee brand positioning, messaging, and digital presence.
Lead campaign planning for travel launches, youth programs, digital products, and new brand rollouts.
Ensure marketing supports bookings, partnerships, and overall business growth.
Manage paid advertising campaigns across Meta, TikTok, YouTube, and Google.
Oversee ad creatives, targeting, A/B testing, and budget allocation.
Monitor and optimize key metrics including CPL, CTR, ROAS, and conversions.
Build and optimize high-converting sales funnels.
Ensure all campaigns are data-driven and performance-focused.
Design and oversee email marketing campaigns and automation systems.
Build lead capture flows and automated sequences.
Manage list segmentation and audience targeting.
Monitor open rates, click-through rates, and conversion performance.
Ensure seamless integration between ads, landing pages, and automation tools.
Oversee social media strategy across Instagram, TikTok, YouTube, Threads, Facebook, and Pinterest.
Approve content direction before publishing.
Align social media campaigns with business goals.
Maintain content calendars and campaign rollout schedules.
Collaborate with creative teams to ensure content supports funnels and launches.
Stay updated on platform trends and algorithm changes.
Ensure consistency in messaging across ads, email, website, and organic content.
Provide clear creative briefs for visuals and copy.
Create marketing decks, landing pages, and campaign materials before launch.
Maintain high brand standards across all channels.
Develop marketing decks for partnerships, investor discussions, and new brand introductions.
Review branded documents, marketing decks, videos, landing pages, and campaign materials before launch.
Monitor weekly marketing performance.
Prepare monthly analytics and growth reports.
Track engagement, leads, bookings, conversions, and ROI.
Identify growth opportunities and implement improvements proactively.

Qualifications

Minimum 5+ years of proven digital marketing and growth experience.
Demonstrated success managing paid advertising, funnels, and email automation.
Strong understanding of U.S. consumer behavior and digital engagement standards.
Experience managing multi-brand marketing environments.
Advanced knowledge of Meta Ads Manager and performance analytics.
Experience with email platforms such as Flodesk, ConvertKit, Mailchimp, or similar.
Strong copywriting and strategic communication skills.
Ability to lead marketing execution while remaining hands-on.
Highly organized and capable of managing multiple campaigns simultaneously.
Candidates must be able to clearly explain past campaign performance, funnel strategy, and measurable growth results.