Marketing Manager – Digital & Offline

Confidential Employer

Job Overview

Location

Ilupeju, Lagos, Nigeria

Salary

NGN 700,000 - 800,000 monthly

Employment Type

Full-time

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Senior (5-8 years)

Application Deadline

March 18, 2026

About the Company

This role is with a forward-thinking organization focused on expanding its market presence across West Africa. While specific details about the company are not provided, the emphasis on integrated marketing strategies, digital and offline channels, and leveraging modern technologies suggests a company that is agile and growth-oriented.

The company is looking for a leader who can drive brand visibility and customer acquisition, indicating a commitment to market leadership and customer engagement. Experience in sectors like FMCG, fintech, telecom, e-commerce, or startups suggests a dynamic and potentially fast-paced work environment.

Job Description

We are seeking an experienced Marketing Manager to lead our digital and offline marketing initiatives across West African markets. This role is instrumental in driving brand visibility, customer acquisition, and revenue growth through innovative and integrated campaigns.

You will be responsible for planning and executing digital marketing campaigns across various platforms, optimizing paid advertising, and monitoring online brand presence. Additionally, you will manage on-ground activations, promotions, and community engagement, ensuring alignment with digital strategies.

This is a fantastic opportunity for a results-driven marketer to shape marketing strategies, manage budgets, and lead teams in a challenging and rewarding environment. If you have a strong understanding of West African consumer markets and a passion for modern marketing technologies, we encourage you to apply.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Digital MarketingOffline MarketingCampaign ManagementSocial Media MarketingSearch Engine Optimization (SEO)Paid Advertising (Meta, Google, TikTok, LinkedIn)Brand ManagementCustomer AcquisitionRevenue GrowthMarket AnalysisBudget ManagementLeadershipProject ManagementCommunication SkillsCollaborationAI Marketing Tools

Key Responsibilities

Plan and execute digital marketing campaigns across social media, search, display, website, and messaging platforms.
Optimize paid campaigns on Meta, Google, TikTok, LinkedIn.
Monitor digital metrics, SEO, and online brand visibility.
Leverage AI tools for campaign efficiency and creative performance.
Manage on-ground activations, promotions, market surveys, and community engagement.
Work with distributors, resellers, and partners to drive local marketing initiatives.
Align offline activities with digital campaigns.
Support Sales with lead generation, promotional materials, and campaign coordination.
Track marketing contributions to sales performance.
Lead internal teams, freelancers, and agencies.
Plan and manage budgets.
Monitor market trends and competitor activity, reporting insights to senior management.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field
5+ years marketing experience, with 2+ in a managerial role
Strong understanding of West African consumer markets and marketing channels
Proven experience managing budgets and performance-driven campaigns
Excellent collaboration, leadership, communication, and project management skills
Experience across multiple West African countries (Nice-to-Have)
Background in FMCG, fintech, telecom, e-commerce, or startups (Nice-to-Have)
Familiarity with AI tools like Canva AI, Meta Advantage+, Google Performance Max, Runway, Pictory (Nice-to-Have)
Exposure to CMS platforms like WordPress (Nice-to-Have)