Growth Marketing Manager

WOW Creamery

Job Overview

Location

Victoria Island, Lagos, Nigeria

Employment Type

Full-time

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

Application Deadline

March 5, 2026

About the Company

WOW Creamery is a dynamic and innovative company dedicated to delivering exceptional customer experiences. As part of the Allied Group, WOW Creamery is committed to excellence in its products and services. The company thrives on a culture of growth and continuous improvement, seeking talented individuals to contribute to its expanding success in the consumer market.

Job Description

WOW Creamery is seeking a dynamic and results-oriented Growth Marketing Manager to join our team in Victoria Island, Lagos.

This role is crucial for driving our commercial success and expanding our market presence. You will be responsible for developing and executing innovative strategies that enhance customer acquisition, retention, and overall commercial performance.

If you have a passion for growth and a proven track record in marketing, we encourage you to apply.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Growth StrategyCommercial OwnershipDigital MarketingCRMCustomer LoyaltyPromotionsValue PlatformsField & Local Store MarketingPartnershipNew Growth ChannelsCross Functional LeadershipMarketingBusiness AdministrationPerformance MarketingQSRFMCGRetail

Key Responsibilities

Lead growth strategy and commercial ownership.
Drive digital performance marketing initiatives.
Manage CRM, loyalty programs, and customer lifecycles.
Develop and execute promotions, value platforms, and offers.
Oversee field and local store marketing efforts.
Identify and leverage partnership and new growth channels.
Provide cross-functional leadership to marketing teams.

Qualifications

A Bachelor's Degree in Marketing, Business, or a related field.
An MBA is an advantage.
7-10 years of experience in growth and performance digital or commercial marketing.
Experience in QSR, FMCG, retail, or high-frequency consumer business is preferred.
Proven track record of driving measurable growth outcomes.