Product Marketing Specialist
Job Overview
Location
Nigeria
Employment Type
Full-time
Work Arrangement
Hybrid
Sector
Information Technology & Software
Experience Level
Mid-level (3-5 years)
Application Deadline
March 17, 2026
About the Company
PaidHR is a people-first organization committed to fostering a thoughtful and collaborative team environment. We believe that genuine care begins internally, and our culture is built on the pillars of growth, ownership, and excellence.
We are dedicated to building meaningful products that make a real impact. Our team consists of intelligent and grounded individuals who support continuous learning, encourage impactful contributions, and prioritize personal development. If you are looking to grow your career while contributing to innovative solutions within a team that truly values its people, PaidHR offers an exceptional opportunity.
Job Description
PaidHR is seeking a dynamic Product Marketing Specialist to join our innovative team. This role is pivotal in bridging the gap between our advanced product features and the needs of HR professionals, ensuring clear communication and driving user adoption.
You will be instrumental in shaping the product narrative, developing effective go-to-market strategies, and ultimately influencing user engagement and commercial success. Your expertise will ensure that technical capabilities are translated into tangible value for our users.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Partner with Product, Design, and Engineering to ensure features meet user needs.
- Apply marketability principles to product decisions, validating value and adoption paths.
- Develop clear, differentiated value propositions from product capabilities.
- Own and create all in-app product copy, including onboarding flows and feature prompts.
- Ensure product language is human, clear, and aligned with HR user workflows.
- Collaborate with Design and Product to enhance feature comprehension through language.
- Develop and execute go-to-market plans for new features and product updates.
- Define launch messaging, positioning, target segments, and adoption flows.
- Create internal and external enablement materials like one-pagers and release notes.
- Train Sales and Customer Success teams on new features and value propositions.
- Own post-launch adoption strategies, including education and messaging iterations.
- Diagnose underperforming features and identify gaps in positioning or onboarding.
- Track and report on feature adoption and user behavior using analytics tools.
Qualifications
- 3–5 years of experience in Product Marketing, Product Enablement, UX Writing, or a related role within a SaaS or tech environment.
- Demonstrated experience launching product features and driving adoption.
- Strong written and verbal communication skills.
- Ability to translate technical concepts into clear, user-centric messaging.
- Strong collaboration skills across Product, Engineering, Design, Sales, and Customer Success.
- Data literacy with experience interpreting product usage and adoption metrics.
- Strong ownership mindset and comfort being accountable for outcomes.
Benefits & Perks
- Opportunity to work on impactful products
- Ownership and influence over product launches and direction
- Collaborative team environment
- Competitive compensation
- Flexible working environment
- Comprehensive training and professional development opportunities
- Positive and inclusive work culture
How to Apply
To apply for this role, click the Apply button on this page and follow the instructions.
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Posted Date
March 13, 2026
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