Salesforce Marketing Cloud Specialist / Expert (Nigeria)

Confidential Employer

Job Overview

Location

Remote

Employment Type

Full-time

Work Arrangement

Remote

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

Application Deadline

March 16, 2026

Job Description

We are seeking a highly skilled and experienced Salesforce Marketing Cloud Specialist to join our dynamic team. This remote position offers a unique opportunity to lead and innovate in the digital marketing space, focusing on email and SMS campaigns.

In this role, you will be responsible for developing and executing comprehensive marketing strategies, designing sophisticated customer journeys, and leveraging automation to drive measurable growth. Your expertise will be crucial in optimizing the customer lifecycle and achieving aggressive Key Performance Indicators (KPIs).

You will collaborate closely with creative, copy-writing, data, and eCommerce teams to ensure seamless campaign execution and brand consistency across all touchpoints. This is a fantastic opportunity to act as a trusted advisor and subject matter expert, pushing the boundaries of what's possible with Salesforce Marketing Cloud.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Salesforce Marketing CloudEmail MarketingSMS MarketingMarketing AutomationSegmentationPersonalizationCustomer Journey MappingA/B TestingData AnalysisCRM IntegrationeCommerce PlatformsThird-party IntegrationsReportingAnalyticsCommunication SkillsProject ManagementAMPscriptSQLHTMLCSS

Key Responsibilities

Serve as the primary strategist and point of contact for assigned clients, providing expert recommendations and actionable insights.
Architect, implement, and manage advanced email and SMS automation, personalization, and segmentation strategies.
Lead the end-to-end campaign process from ideation and creative collaboration to technical build, QA, deployment, and performance analysis.
Create and manage complex segmentation logic and multi-channel customer journeys using Salesforce Marketing Cloud tools (Journey Builder, Automation Studio, Contact Builder, etc.).
Design, execute, and interpret A/B and multivariate tests to continuously optimize performance.
Oversee reporting and analytics with deep-dive insights that inform ongoing strategy.
Collaborate with cross-functional teams to ensure brand consistency, innovation, and effective communication across all customer touchpoints.
Stay at the forefront of industry trends, tools, and Salesforce Marketing Cloud updates, recommending and implementing innovative solutions.

Qualifications

4–5+ years of hands-on experience in Salesforce Marketing Cloud with proven success driving measurable results.
Deep expertise in email and SMS marketing strategy, automation, segmentation, personalization, and deliverability best practices.
Strong technical proficiency in Salesforce Marketing Cloud modules (Journey Builder, Automation Studio, Email Studio, Content Builder, Contact Builder, etc.).
Experience integrating Salesforce Marketing Cloud with CRM, eCommerce platforms, and third-party tools.
Advanced understanding of marketing analytics and KPIs, with ability to translate data into strategic action.
Exceptional communication skills with the ability to influence stakeholders and lead cross-functional teams.
Proven ability to work independently while managing multiple high-priority projects in a fast-paced environment.
Bachelor's degree preferred in Marketing, Communications, or a related field.
Experience working with D2C eCommerce brands or in a digital agency environment (Nice to Have).
Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer) (Nice to Have).
Familiarity with AMPscript, SQL, and HTML/CSS for email customization (Nice to Have).