Product Marketing Specialist
Job Overview
Location
Nigeria
Employment Type
Full-time
Work Arrangement
Hybrid
Sector
Information Technology & Software
Experience Level
Mid-level (3-5 years)
Application Deadline
March 17, 2026
About the Company
PaidHR is a people-first organization committed to fostering a culture of care, growth, and excellence. We believe in building a thoughtful and collaborative team where individuals are empowered to take ownership and achieve impactful results.
Our environment supports continuous learning and personal development, allowing you to grow alongside meaningful product development. We are dedicated to creating a positive and inclusive work culture where smart, grounded individuals can thrive and contribute to building exceptional products.
Job Description
PaidHR is seeking a dynamic Product Marketing Specialist to join our innovative team. This role is crucial for translating complex product functionalities into clear, compelling value propositions that resonate with HR users.
You will be instrumental in shaping the product narrative, developing effective go-to-market strategies, and driving user adoption. Your expertise will ensure that our technical features are understood, embraced, and contribute significantly to user engagement and commercial success.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Partner with Product, Design, and Engineering to ensure features address real employer and employee needs.
- Apply marketability guardrails to product decisions by validating clarity of value, target user, and adoption path before build.
- Translate product capabilities into clear, differentiated value propositions.
- Own all in-app product copy including onboarding flows, feature prompts, tooltips, and contextual guidance.
- Ensure product language is human, clear, and aligned with how HR users think and work.
- Collaborate with Design and Product to reduce friction and improve feature comprehension through language.
- Develop and execute go-to-market plans for new features and major product updates.
- Define launch messaging, positioning, target segments, and adoption flows.
- Ensure the “why” behind each feature is as clear as the “how.”
- Create internal and external enablement materials such as one-pagers, FAQs, release notes, pitch decks, and product walkthroughs.
- Train Sales and Customer Success teams on new features, value propositions, and common objections.
- Act as the single source of truth for feature messaging.
- Own post-launch adoption strategy, including education, onboarding improvements, and messaging iterations.
- Diagnose underperforming features and identify gaps in positioning, copy, or onboarding.
- Independently track and report on feature adoption and user behavior using internal analytics tools.
Qualifications
- 3–5 years experience in Product Marketing, Product Enablement, UX Writing, or a related role within a SaaS or tech environment.
- Demonstrated experience launching product features and driving adoption.
- Strong written and verbal communication skills.
- Ability to translate technical concepts into clear, user-centric messaging.
- Strong collaboration skills across Product, Engineering, Design, Sales, and Customer Success.
- Data literacy with experience interpreting product usage and adoption metrics.
- Strong ownership mindset and comfort being accountable for outcomes.
- Experience in HR tech, fintech, or B2B SaaS (Nice to Have).
- Familiarity with product analytics and onboarding tools (Nice to Have).
- UX writing or content strategy background (Nice to Have).
- Experience using analytics tools (Mixpanel, Looker Studio, etc) (Nice to Have).
- Experience with CRM tools (Hubspot, Customer.io, Sendgrid, etc) (Nice to Have).
Benefits & Perks
- Opportunity to work on real, impactful products
- Ownership and influence over product launches and direction
- A collaborative team
- Competitive compensation (based on experience)
- Flexible working environment
- Comprehensive training and professional development opportunities
- Positive and inclusive work culture
How to Apply
To apply for this role, click the Apply button on this page and follow the instructions.
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Posted Date
March 13, 2026
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