Job Description

BDL is seeking a dynamic Regional Trade Marketing Executive to spearhead our trade marketing efforts in Kano. This pivotal role involves the strategic execution of in-store and on-ground trade activation campaigns, promotions, and merchandising initiatives to enhance brand presence and drive sales. You will be responsible for ensuring the effective deployment of Point of Sale Materials (POSM) across key retail outlets and supporting new product launches through coordinated visibility strategies.

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Required Skills

Trade MarketingSales ExecutionFMCG IndustryRetail ManagementDistributor ManagementIn-store ActivationsPromotional CampaignsMerchandisingPoint of Sale Materials (POSM) DeploymentNew Product Launches

Key Responsibilities

  • Execute in-store and on-ground trade activation campaigns, promotions, and merchandising initiatives
  • Ensure effective Point of Sale Materials (POSM) deployment to maximize brand presence at key retail outlets
  • Support new product launches by coordinating promotional activities and visibility strategies

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 3-5 years of experience in trade marketing, sales, or marketing within the FMCG industry
  • Prior experience in managing retail or distributor relationships is a plus

How to Apply

This job has expired

This role is key to driving brand visibility and sales performance in the Kano region. You will be responsible for executing impactful trade marketing strategies and ensuring effective product placement in retail environments.

Posted Date

January 28, 2026

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