Senior Channel & Alliances Manager - Cybersecurity | KSA & GCC
COGNNA
Job Overview
Location
Riyadh, Riyadh Province, Saudi Arabia
Employment Type
Full-time
Work Arrangement
On-site
Sector
Sales & Marketing
Experience Level
Senior (5-8 years)
Application Deadline
June 22, 2026
About the Company
Welcome to COGNNA, a dynamic cybersecurity pioneer established in 2022 and headquartered in Riyadh. We are at the forefront of the industry, delivering AI-powered SaaS solutions designed to help organizations proactively master the digital frontier and defend against cyber threats.
Our mission is to empower customers with unmatched speed, simplicity, and effectiveness in their cybersecurity efforts, enabling them to thrive securely. At COGNNA, we foster a vibrant, people-first culture that fuels rapid growth and innovation. We believe in collaboration, trust, and celebrating collective achievements.
Our core values, encapsulated by the acronym CAPABLE, guide our every action: Customer-Centricity, Accountability, Perseverance, Agility, Boldness, Leadership, and Ethics. These values define our approach to business, our interactions with each other, and our commitment to our customers. Join us and be part of a team that's making a tangible impact in securing the future.
Job Description
COGNNA is seeking a dynamic Senior Channel & Alliances Manager to spearhead the growth and expansion of our partner ecosystem across Saudi Arabia and the GCC region.
In this critical role, you will be responsible for identifying, recruiting, and nurturing strategic partners, including Referral, Reseller, Distributor, MSSP, Cloud Marketplace, and Strategic Alliance models. Your focus will be on driving partner onboarding, enablement, and joint pipeline generation to achieve measurable revenue targets.
You will develop and execute comprehensive partner strategies, build detailed business plans, and ensure partners are fully equipped to represent COGNNA's cutting-edge cybersecurity solutions. This position requires a hands-on approach, strong commercial acumen, and the ability to collaborate effectively with internal sales, marketing, product, and presales teams.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Own the partner strategy for Saudi Arabia and GCC, including segmentation, Ideal Partner Profile, tiers, incentives, and activation plans.
- Build clear partner business plans covering target partner types, markets, expected pipeline, joint activities, and revenue contribution.
- Lead the partner agenda proactively and drive direction and follow-up.
- Identify, qualify, and recruit high-potential partners across various cybersecurity and technology sectors.
- Evaluate partners based on market reach, customer base, cybersecurity capability, and revenue generation potential.
- Build and maintain a qualified partner funnel.
- Define and manage the correct partner model for each relationship (Referral, Reseller, MSSP, Distributor, Strategic Alliance, Cloud Marketplace).
- Ensure clear understanding of commercial models, incentives, and processes for all partners.
- Lead onboarding and enablement for signed partners, covering positioning, sales pitches, technical overviews, and PRM/CRM processes.
- Train partner sales and technical teams to confidently position COGNNA solutions.
- Drive measurable partner-sourced and partner-influenced pipeline through joint account mapping, co-selling plans, and campaigns.
- Support partners in qualifying opportunities and progressing them through the CRM pipeline.
- Build and execute a regional partner expansion plan across priority GCC markets.
- Own partner data quality in CRM and PRM systems, ensuring accurate reporting.
- Work closely with Sales, Marketing, Product, Presales, and Customer Success to remove blockers and enhance partner success.
- Coordinate partner campaigns, events, enablement sessions, and product feedback loops.
- Prepare weekly and monthly partner performance reports covering recruitment, activation, leads, pipeline, revenue, and risks.
- Use data to recommend improvements to the partner program and execution model.
Qualifications
- 5+ years of experience in channel sales, alliances, partner management, partner development, or partner business development.
- 2+ years of experience in cybersecurity, cloud, SaaS, managed services, or enterprise technology.
- Proven experience managing partners in Saudi Arabia and/or GCC markets.
- Direct ownership of partner-sourced pipeline, partner revenue targets, or partner activation targets.
- Clear understanding of partner models including Referral, Reseller, Distributor, MSSP, Strategic Alliance, and Cloud Marketplace.
- Ability to build structured partner plans, partner scorecards, activation frameworks, QBRs, and weekly performance reports.
- Strong CRM/PRM discipline using HubSpot, Salesforce, Kiflo, PartnerStack, Impartner, or similar tools.
- Strong Arabic and English communication skills, written and spoken.
- Ability to present and train partner sales and technical teams confidently.
- Ability and willingness to travel across Saudi Arabia and GCC for partner meetings, enablement, and events.
- Comfortable discussing cybersecurity concepts such as SOC, MDR, SIEM, XDR, threat intelligence, threat hunting, incident response, compliance, and cloud security.
- Strong ownership mindset, accountability, and ability to accept feedback and act on it quickly.
Benefits & Perks
- High-Impact Role – Shape how organizations adopt cutting-edge cybersecurity solutions that truly protect.
- On-Site Collaboration – Work closely with leadership, product, and sales teams from our Riyadh office.
- Performance Rewards – Competitive base salary plus commission tied to your impact on revenue growth.
- Ownership Mindset – Join our ESOP program and grow with COGNNA’s success.
- Continuous Growth – Access to certifications, trainings, and opportunities to elevate your technical and sales expertise.
- Culture of Trust – We move fast, empower talent, and celebrate outcomes together.
How to Apply
To apply for this role, click the Apply button on this page and follow the instructions.
Join Our Communities
The cybersecurity sector in Saudi Arabia and the GCC is experiencing rapid expansion, driven by increasing digital adoption and evolving threat landscapes. This role is pivotal in shaping COGNNA's market presence by cultivating a robust partner ecosystem. You will leverage your expertise in partner strategy, recruitment, and enablement to drive measurable pipeline growth and revenue. Key technical keywords include partner segmentation, deal registration, joint pipeline generation, and CRM/PRM discipline. Your impact will directly influence business ROI through strategic alliances and regional market penetration, signaling a significant leadership opportunity.
Posted Date
June 8, 2026
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