Influencer Marketing Manager

Somerce

Job Overview

Location

London, England, United Kingdom

Employment Type

Full-time

Work Arrangement

Hybrid

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

Application Deadline

June 28, 2026

About the Company

Somerce is a specialized agency dedicated to maximizing Gross Merchandise Volume (GMV) for brands operating on TikTok Shop. They partner with rapidly expanding beauty, fashion, lifestyle, and FMCG brands across the UK, US, and EU. Their expertise spans the entire e-commerce ecosystem, encompassing live commerce, affiliate marketing, paid media management, and strategic trading. Somerce empowers brands to achieve significant growth by managing all facets of their TikTok Shop presence, from initial strategy development to day-to-day operational execution.

Job Description

Somerce is seeking a dynamic Influencer Marketing Manager to spearhead growth for their portfolio of e-commerce brands on TikTok Shop.

In this pivotal role, you will be the strategic lead, responsible for developing and executing comprehensive growth plans that align with client objectives. Your expertise will be crucial in managing trading calendars, optimizing product merchandising, and defining influencer and affiliate strategies to maximize GMV.

You will continuously monitor performance metrics, conduct insightful client reviews, and leverage data to drive informed decisions. This is an opportunity to work in a fast-paced, high-ownership environment where your contributions directly impact business success.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Influencer MarketingE-commerceTikTok ShopPerformance Data AnalysisGMV TargetsSocial CommerceP&L ManagementAffiliate MarketingContent StrategyMerchandisingClient ManagementCommunication Skills

Key Responsibilities

Own a portfolio of e-commerce brands on TikTok Shop
Act as the main point of contact while leading strategy, performance and delivery
Build clear, commercially grounded TikTok Shop growth plans
Translate business goals into weekly and monthly trading actions
Own trading calendars aligned to promotions, launches and key retail moments
Lead product merchandising strategy across product selection, bundling, pricing, promotions and incentives
Continuously optimize AOV, conversion rate and GMV
Identify underperforming SKUs and opportunities to scale winners
Own the influencer and affiliate strategy for your client portfolio
Define how affiliates are used to drive GMV
Work closely with creators to set creator priorities, shape product focus, and align offers and incentives
Build and refine creator trading strategies around deal-led moments, always-on content, and live and campaign support
Analyze affiliate performance and continuously optimize output
Ensure affiliate activity aligns with overall trading and margin goals
Monitor daily, weekly and monthly performance metrics
Lead performance reviews with clients, backed by clear insights and actions
Forecast GMV and trading performance
Use data over opinions to inform decisions

Qualifications

Proven experience in influencer marketing for ecommerce brands
Strong understanding of influencer marketing campaigns
Strong understanding of gifted strategies not just paid collaborations
Strong understanding of ownership of a brand P&L for influencer marketing
Comfortable working with performance data and GMV targets
Commercially minded and confident making decisions
Strong communication skills with both internal teams and clients
Experience with TikTok Shop, marketplaces or social commerce (desirable)
Background in beauty, fashion, lifestyle or FMCG e-commerce (desirable)

Benefits & Perks

Competitive salary, benchmarked to experience and performance
Performance-related bonus / commission aligned to commercial impact
28 days holiday + bank holidays
Hybrid working with offices in London and Manchester
Flexible working hours – we care about output, not clock-watching
Clear progression paths with responsibility early
Regular performance reviews focused on development and impact
Direct exposure to high-growth brands across the UK, US and EU
Opportunity to work at the cutting edge of TikTok Shop and social commerce
Company pension scheme
Monthly wellness allowance (gym, fitness, mental wellbeing or similar)
Team socials and events throughout the year
Staff discounts across our brands and partners

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

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The UK's social commerce landscape is rapidly expanding, with TikTok Shop emerging as a dominant force in driving brand GMV. This role is pivotal in navigating this dynamic environment, requiring a deep understanding of influencer marketing campaigns, gifted strategies, and P&L ownership for e-commerce brands. Key technical skills include performance data analysis, GMV target management, and social commerce platform optimization. The Influencer Marketing Manager will directly impact client ROI by developing and executing commercially grounded growth plans, translating business objectives into actionable trading strategies, and driving significant revenue growth through strategic partnerships and optimized merchandising.