SEO and Growth Manager

Laundryheap is a rapidly expanding, award-winning startup revolutionizing the laundry and dry cleaning industry. Operating in over 14 global markets across Europe, Asia, and North America, the company is committed to providing exceptionally fast service, with clean clothes delivered within 24 hours. Founded in 2014, Laundryheap is a dynamic, tech-driven organization focused on innovation and customer convenience. The company fosters a culture of confidence, creativity, and fearlessness, encouraging its team members to drive Laundryheap forward. With a global vision and a commitment to adapting to emerging customer needs, Laundryheap offers limitless opportunities for professional growth and development within a fast-paced, international environment.

Laundryheap is an award-winning, industry-leading startup transforming the laundry and dry cleaning industry. With services across 14 global markets and expanding rapidly across Europe, Asia, and North America, we pride ourselves on delivering clean clothes within 24 hours, making us one of the fastest services in the business.

We are seeking an SEO & Growth Marketing Specialist with 7-9 years of experience in organic SEO and growth marketing. The ideal candidate will possess strong technical SEO expertise, a data-driven mindset, and hands-on experience with essential tools. This specialist will be responsible for driving organic search traffic growth by developing and executing comprehensive SEO initiatives across technical, content, and backlinking strategies to support traffic and revenue objectives. As this role is global, you will be required to manage SEO efforts across all of Laundryheap’s territories.

The successful candidate will be able to take full ownership of organic growth strategies from conception to execution. In this lean team environment, the ability to work independently, collaborate effectively with various teams, and expertly manage priorities is essential.

Key Responsibilities include conducting regular SEO audits to ensure optimal site health, implementing and managing structured data, sitemaps, redirects, and internal linking strategies, and collaborating with tech and product teams to integrate SEO best practices into site architecture. You will also develop and execute an SEO roadmap to grow traffic, leads, and conversions, perform keyword research and content gap analysis, and leverage AI-powered SEO tools and workflows for enhanced efficiency and optimization. Awareness of AEO and strategies for leveraging content for more citations is also expected.

Performance tracking and data insights are paramount. You will utilize tools like Google Analytics, Search Console, Ahrefs, and other dashboards to monitor and report on organic performance, analyze keyword rankings, traffic sources, CTRs, and conversions to identify actionable insights, and translate data into clear recommendations for content, product, and leadership teams. Cross-functional collaboration will involve working closely with content and design teams to align SEO with content marketing, partnering with developers to implement technical recommendations, supporting growth marketing initiatives with organic-first strategies, and collaborating with external partners for backlinking and PR-related initiatives.

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