Web Content & SEO Specialist

Vomela

About the Company

Job Description

Required Skills

Key Responsibilities

• Manage and publish content across the global WordPress website, ensuring product pages, solution pages, and regional content are accurate and up-to-date.
• Maintain the digital product catalog, ensuring product pages are accurate, complete, well-structured, and optimized for search and conversion.
• Enforce content governance, maintaining brand guidelines, taxonomy, and metadata standards across all pages and markets.
• Develop and execute on-page and technical SEO strategies, including keyword research, metadata optimization, internal linking, and structured data markup.
• Lead AI Optimization (AIO) efforts to ensure content performs well in AI-generated search results and large language model outputs.
• Monitor organic search performance using tools like Google Search Console, UberSuggest, Semrush, or Ahrefs, and translate insights into actionable recommendations.
• Conduct regular content audits to identify gaps and declining performance, then develop and execute a prioritized remediation plan.
• Drive conversion rate optimization (CRO) focused on measurable growth through A/B and multivariate testing.
• Identify and test UX improvements to reduce friction for buyers navigating the product portfolio.
• Analyze site behavior data (GA4, Hotjar, or similar) to inform decisions on page structure, navigation, and content hierarchy.
• Track and report on key web KPIs, including organic traffic, page engagement, form conversions, and goal completions.
• Coordinate with regional and international teams to localize and adapt content for specific markets.
• Stay current on SEO and AIO best practices, algorithm and AI model updates, WordPress capabilities, and B2B web experience trends.

Qualifications

• 2-5 years of experience in web content management, digital marketing, or a closely related role, preferably in a B2B environment.
• Hands-on WordPress experience, comfortable managing pages, plugins, and content updates.
• Solid working knowledge of on-page and technical SEO: keyword research, metadata optimization, internal linking, and structured data.
• Demonstrated experience in conversion rate optimization (CRO) with a focus on measurable growth: A/B testing, landing page optimization, and form improvement.
• Familiarity with AI Optimization: structuring content to perform in AI-driven search and featured snippets.
• Proficiency with web analytics platforms, Google Analytics 4, with the ability to translate data into actionable recommendations.
• Strong written communication skills and the ability to collaborate effectively across global, cross-functional teams.
• A genuine commitment to staying current on the latest digital technologies, web trends, and evolving best practices: SEO, AIO, CMS, UX, and beyond.
• Strong attention to detail, content quality, and brand consistency.
• Preferred: Copywriting skills - ability to write or meaningfully edit web copy for product pages, landing pages, and CTAs.
• Experience with B2B manufacturing/fabrication or complex product environments.
• Basic familiarity with HTML/CSS - enough to troubleshoot WordPress issues and communicate clearly with developers.
• Experience connecting web forms to marketing automation platforms, particularly Salesforce Marketing Cloud.

Benefits & Perks

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation & Public Holidays)
• Short Term & Long Term Disability
• Training & Development
• Wellness Resources

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

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Posted Date

May 31, 2026