Director of SEO and Agentic Search
LawnStarter
Job Overview
Location
Remote
Salary
USD 170,000 - 190,000 yearly
Employment Type
Full-time
Work Arrangement
Remote
Sector
Sales & Marketing
Experience Level
Executive (12+ years)
Application Deadline
June 16, 2026
About the Company
LawnStarter is a leading on-demand marketplace for lawn care and outdoor services, driving over $150 million in annual bookings. The company is actively expanding its offerings to become a comprehensive one-stop shop for all home services, aiming to be the most recognized and trusted brand in its sector.
The Growth Team at LawnStarter is responsible for the entire acquisition funnel across its brand portfolio. This team is dedicated to making lawn care and other home services easily discoverable by millions of homeowners annually, with SEO and organic discovery being fundamental to their strategy. The team operates at the intersection of content, technical SEO, product development, and the rapidly evolving field of AI-powered search.
Job Description
LawnStarter is seeking a visionary Director of SEO and Agentic Search to lead the evolution of organic discovery across its brand portfolio. This critical role will define and execute strategies for competing in an AI-driven search landscape, moving beyond traditional rankings to become the definitive answer for homeowners.
You will own the organic strategy, focusing on AI Search visibility, technical SEO, content production, and team leadership. This is a high-impact, strategic position that requires a forward-thinking leader who can build a new playbook for success in emerging search environments. You will partner closely with engineering, data, and product teams to drive significant business growth and revenue.
To apply for this role, click the Apply button on this page and follow the instructions.
Required Skills
Key Responsibilities
- Develop and implement organic search and AI discovery strategies across the brand portfolio.
- Establish brands as cited, authoritative sources in AI search environments like Google AI Overviews, ChatGPT, and Perplexity.
- Oversee technical SEO, including infrastructure, Core Web Vitals, structured data, and crawl efficiency.
- Direct content strategy and production to create ranking, citable, and converting content.
- Lead and hire the team necessary to execute the new organic discovery direction.
- Partner with Engineering, Analytics, and Data teams to build the necessary technical and measurement foundations.
- Diagnose and address traffic declines, developing recovery plans for SEO performance.
- Define measurement approaches for AI Search visibility and translate signals into actionable decisions.
- Drive the company's offensive strategy in the next era of organic discovery.
Qualifications
- Proven experience building for the future of search, with a deep understanding of AI search shifts.
- Demonstrated ability to build external earned media strategies and understand external network ecosystems.
- Experience operating with a business mindset, tying organic initiatives to CAC, acquisition, and revenue impact.
- Ability to use data to diagnose issues quickly, form hypotheses, and drive action.
- Experience leading teams at scale, making talent calls, and building teams.
- Strong ability to evangelize and sell the vision for organic search and AI discovery across the company.
- Technical fluency in structured data, crawl budgets, and Core Web Vitals.
- Daily use of AI tools for research, content, analysis, and workflow acceleration.
- Understanding of how LLMs and generative AI discover and evaluate content.
Benefits & Perks
- Base salary: $170,000 to $190,000 USD
- Equity participation
- Comprehensive healthcare: Medical, dental, and vision
- Fully remote work from anywhere in the US
- Flexible Paid Time Off (PTO)
How to Apply
To apply for this role, click the Apply button on this page and follow the instructions.
Join Our Communities
The digital marketing landscape is rapidly evolving, with AI-driven search becoming a dominant force. This role is pivotal in shaping how homeowners discover services through emerging AI platforms and traditional search engines. You will lead the charge in developing innovative strategies that leverage technical SEO, content authority, and structured data to ensure brand visibility. Your impact will directly influence business growth by establishing our brands as leading authorities in AI-powered discovery and organic search, driving significant ROI through scalable acquisition channels.
Posted Date
June 2, 2026
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