Growth Marketing Manager, Buddy

Skylight

Job Overview

Location

Remote

Salary

USD 110,000 - 150,000 annual

Employment Type

Full-time

Work Arrangement

Remote

Sector

Sales & Marketing

Experience Level

Mid-level (3-5 years)

Application Deadline

June 16, 2026

About the Company

Skylight is at the forefront of family technology, dedicated to building the operating system for family life. Their flagship product, the Skylight Calendar, has garnered widespread acclaim and is used by millions of families, earning recognition from publications like Wired and The Wirecutter. Their latest innovation, Calendar 2, has recently launched to exceptional reviews. The company's core mission is to foster deeper connections among loved ones by developing intuitive products and services that enhance family life. Founded by experienced venture capitalists and serial entrepreneurs, Skylight has achieved remarkable financial success, reaching over $300 million in annual revenue while remaining entirely bootstrapped and profitable. This unique position allows them to focus on creating meaningful products without external investor pressures. Skylight fosters a work environment where intelligent, dedicated individuals who are passionate about creating impactful products thrive. The team is actively engaged in innovating new ways to simplify family life and support parents in raising children, inviting new talent to join their creative endeavors.

Job Description

Skylight is a dynamic technology startup focused on creating the essential operating system for modern families. Our acclaimed Skylight Calendar is already a beloved tool for millions, with our latest product, Calendar 2, receiving outstanding reviews.

Our mission is to strengthen family bonds through the development of exceptionally simple and impactful products. As a bootstrapped and profitable company, we have achieved significant revenue growth, allowing us to prioritize innovation and customer satisfaction without external pressures.

We are seeking a highly analytical and detail-oriented Growth Marketing Manager to join our dedicated Growth team. In this role, you will be instrumental in spearheading the paid acquisition strategy for new product initiatives. You will report directly to the Director of Growth, collaborating closely with New Business General Managers to drive 0-1 paid media efforts, manage cost-per-acquisition targets, and implement a rigorous creative testing roadmap. The ideal candidate possesses strong communication skills and a genuine passion for creative iteration and optimizing marketing investments.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Meta AdsGoogle AdsPerformance MarketingCreative TestingMarketing Spend OptimizationCustomer ResearchCampaign ManagementBidding StrategyData AnalysisMarketing Attribution

Key Responsibilities

Profitably scale paid search and social spend through rapid creative iteration for Calendar Ecosystem products while adhering to MER, CPA and Contribution targets
Develop a high velocity creative testing plan that generates actionable business learnings and informs the future creative roadmap and product positioning
Provide clear, performance-based creative briefs and feedback that lead to winning concepts and high creative hit rates
Work collaboratively with Product Marketing to test and validate new marketing angles based on customer research
Manage campaign structure, keyword strategy, and bidding to maximize CPA efficiency
Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness
Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics
Report key performance insights and make actionable recommendations that improve performance

Qualifications

4–7 years in a growth or performance marketing role with hands on experience in Meta and Google Ads
Experience with briefing creative teams and presenting creative performance data
Track record of scaling budgets while maintaining profitability and efficiency targets
Strong grasp of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
Familiarity with various marketing attribution methodologies such as MMM, MTA and incrementality

Benefits & Perks

Competitive Salary + Equity Package
401K matching
Wellness, learning, and home-office budgets
Health, Dental & Vision Medical Plans
Tremendous autonomy to set the direction of your work
Unlimited PTO
Company holidays on the first Friday of every month (Excluding November, December, and January)

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

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The digital marketing landscape is rapidly evolving, with a strong emphasis on data-driven strategies for user acquisition and retention. This role is pivotal in driving the 0-1 paid media efforts for innovative new products within the family tech ecosystem. You will be instrumental in managing cost-per-acquisition targets and developing a robust creative testing roadmap. Your expertise in performance marketing will directly impact business ROI by optimizing marketing spend and informing future product positioning. This is a key role for someone looking to make a significant impact on business growth.