B2B Channel Developer - E-Wholesale

Coca-Cola HBC

Job Overview

Location

Cairo, Cairo, Egypt

Employment Type

Experienced Professionals

Work Arrangement

On-site

Sector

Sales & Marketing

Experience Level

Junior (1-3 years)

Application Deadline

June 22, 2026

About the Company

Coca-Cola Hellenic Bottling Company (HBC) is a leading growth-focused consumer goods business and a strategic bottling partner of The Coca-Cola Company. We operate across 29 markets in Europe, Africa, and Eurasia, bottling, distributing, and selling an extensive range of products. Our mission is to create value for all stakeholders, support socio-economic growth, and foster a positive environmental impact. We are a diverse organization, bringing together over 30,000 people from more than 70 nationalities across five continents. This diversity enriches our markets, from mature economies to emerging ones, offering a wide array of attractive growth opportunities. At Coca-Cola HBC, we are committed to nurturing talent and providing opportunities across all functions, levels, and geographies. We believe in taking calculated risks on individuals we believe in, even if their experience isn't perfect, trusting in their potential. Our culture is built on four unique core values: Customer first, We over I, Make it simple, and Deliver sustainably, which form the foundation for continuous and sustainable growth. We are an inclusive employer that thrives on diversity, ensuring our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. We are dedicated to nurturing a culture where everyone belongs and contributes to our collective success.

Job Description

Coca-Cola HBC is seeking a dynamic B2B Channel Developer to spearhead the growth of our E-Wholesale channel.

In this crucial role, you will be instrumental in expanding distribution networks, driving sales volume, and cultivating robust partnerships with digital wholesale platforms. Your efforts will ensure sustainable revenue growth while adhering to company commercial policies.

Key responsibilities include developing and executing the E-Wholesale channel strategy, identifying and onboarding new partners, and strengthening relationships with existing ones. You will also manage trade terms, rebates, and marketing investments, ensuring proper ROI evaluation.

Furthermore, you will track key performance indicators such as sales volume, net revenue, distribution expansion, and customer profitability. Analyzing platform data will be essential for optimizing product visibility and sales performance.

This role requires close collaboration with finance, supply chain, marketing, and sales teams to ensure efficient operations and coordinated demand planning. You will also build strong relationships with key B2B wholesale customers and digital platforms, conducting regular business reviews and resolving operational issues.

To apply for this role, click the Apply button on this page and follow the instructions.

Required Skills

Business AdministrationMarketingFMCG SalesB2B SalesChannel DevelopmentAnalytical SkillsNegotiation SkillsDigital PlatformsE-commerce Wholesale

Key Responsibilities

Develop and execute the E-Wholesale channel strategy in alignment with company commercial objectives.
Identify and onboard new B2B digital wholesale partners and platforms.
Strengthen relationships with existing partners to drive sustainable growth.
Ensure full portfolio availability across the E-Wholesale channel.
Achieve monthly and annual sales targets (Volume, Revenue, PHY).
Drive growth through optimized assortment, pricing, and promotional plans.
Monitor sales performance and identify opportunities for expansion.
Manage trade terms, rebates, and marketing investments in line with company policies.
Ensure proper ROI evaluation before approving any marketing support.
Monitor pricing compliance and market competitiveness.
Track key KPIs such as: Volume growth, Net revenue, Distribution expansion, Customer profitability.
Analyze platform data to optimize product visibility and sales performance.
Build strong relationships with key B2B wholesale customers and digital platforms.
Conduct regular business reviews with partners.
Resolve operational or commercial issues to ensure business continuity.
Work closely with finance, supply chain, marketing, and sales teams to ensure efficient operations.
Coordinate demand planning and stock availability with supply chain teams.

Qualifications

Bachelor’s degree in business administration, Marketing, or related field.
0–2 years of experience in FMCG sales, B2B, or channel development.
Strong analytical and negotiation skills.
Experience working with digital platforms or e-commerce wholesale is a plus.

Benefits & Perks

Bonus incentives
Coaching and mentoring programs
Development opportunities
Flexible Time
IT Equipment
Learning programs
Free product quota

How to Apply

To apply for this role, click the Apply button on this page and follow the instructions.

Join Our Communities

WhatsApp Channels

Global Jobs Gulf Jobs Nigerian Jobs Indian Jobs

Telegram Groups

Global Jobs Nigerian Jobs Gulf Jobs

The Egyptian B2B e-wholesale market is experiencing significant digital transformation, creating a dynamic landscape for channel expansion. This role is pivotal in leveraging this growth by developing and executing strategies to expand distribution, boost sales volume, and forge strong partnerships with digital wholesale platforms. Your impact will directly contribute to sustainable revenue growth and ensure compliance with commercial policies, driving significant ROI for the business.