On Trade - Regional Business Development Manager - North East and York

AG Barr is a distinguished name in the beverage industry, boasting a rich heritage of over 145 years in quenching the nation's thirst. The company is renowned for its portfolio of beloved UK soft drink brands, including the iconic IRN-BRU, the vibrant RUBICON fruit-based brand, and a diverse range of BARR flavours, all designed to bring refreshingly different experiences to consumers.

Beyond its core soft drinks business, AG Barr has strategically expanded through acquisitions, incorporating brands like Boost for functional beverages, FUNKIN in the dynamic cocktail market, and MOMA, which offers quality oat-based products. This diversified portfolio positions AG Barr for continued growth and innovation.

The company fosters a culture of "being brilliant," emphasizing continuous learning, results-driven performance, and strong relationships. AG Barr is committed to creating an inclusive environment where employees' voices are heard and valued. They invest in their people, recognizing that their skilled, loyal, and committed workforce is critical to future success. With a growth mindset, AG Barr seeks individuals who are brave, honest, and eager to grow, making it an exciting place to build a career.

AG Barr is seeking a driven On Trade - Regional Business Development Manager to spearhead growth across the North East and York regions. This field-based, permanent role is crucial for expanding the distribution of market-leading products from brands like FUNKIN Cocktails, Frobishers, Rubicon, Bundaberg, and Irn-Bru within key regional and multi-site accounts, including prestigious bars, restaurants, and hotel chains.

In this capacity, you will be instrumental in developing and executing joint business plans, identifying new stockists, and negotiating commercial terms. Your responsibilities will encompass managing the supply chain to ensure product availability, executing impactful promotional campaigns, and overseeing trade investment budgets to maintain profitability. You will leverage category data and consumer insights to inform sales strategies and build strong, long-term partnerships with customers and internal stakeholders.

The ideal candidate will possess significant experience in FMCG or strategic sales, with a preference for UK On-Trade drinks industry knowledge. A proven ability to exceed challenging sales targets, particularly in new business acquisition, is essential. Strong IT proficiency, comfort with sales data, budget management, and excellent organizational and communication skills are required. You will embody AG Barr's core behaviors: being Honest, Accountable, Connected, and Brave.

AG Barr offers a competitive salary and benefits package, including an annual bonus, defined contribution pension, 34 days of holiday, flexible benefits, healthcare cash plan, and ongoing professional development opportunities. We are committed to fostering a diverse and inclusive culture and encourage applications from candidates who may not meet every single requirement but possess the drive and potential to grow in the role.

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